Targeting

Identify the consumers most likely to respond to your message through the use of demographic and psychographic segmentation based on comScore data, plus unique single site opportunities, roadblocks, behavioral targeting and additional targeting options.

User Targeting

Behavioral Targeting
ValueClick Media's Precision BT™ suite uses the industry's most sophisticated behavioral targeting technology to deliver two innovative ways for advertisers to increase brand and direct response performance. Precision Profiles™ combines a critical mass of consumer online experiences with predictive behavioral targeting technology to dynamically identify the most relevant audience for each advertiser. Precision Retargeting™ delivers an advertiser's unique audience with more ways to ensure performance than any other retargeting solution.

System Targeting
User targeting also includes variables that can be identified from within the ad network technology platform, including:

• Geographic (country, state, DMA, city, ZIP)
• Operating system
• Internet service provider
• Daypart
• Connection speed

Additional User Targeting Options
With data provided by comScore Media Metrix, our media planning team can help you target by key demographics, including:

• Age
• Gender
• Household income
• Children in household
• Household size
• Education level
• Race

Content Targeting

Run of Network
Leverage the extensive reach of the network to build awareness among a large audience quickly and efficiently.

Content Channels
Target the audience most likely to respond to your message through targeting on 18 content channels with hundreds of sub-categories.
Content Channels Overview

• Arts & Humanities
• Autos, Boats & Planes
• Business Management
• Careers & Education
• Computers & Software
• Entertainment & Leisure
• Family & Living
• Health & Fitness
• Hobbies & Interests
  
• Internet
  
• Money & Finance
  
• Movies & Television
  
• Music & Radio
  
• News & Reference
  
• Science, Nature & Tech
  
• Shopping
  
• Sports & Recreation
• Travel

Custom Channels
If you've identified a highly specific target audience, we will create a custom subset of sites that contain that your prospect’s key characteristics. This higher level of targeting often increases the effectiveness of a campaign, reaching ideal prospects directly.

Single Sites
Utilize unique inventory options on high-profile single sites ValueClick Media represents to penetrate your audience with unique site sponsorships, homepage take-overs, gateway sponsorships and micro-sites.

• Daypart / hour of day, day of week
• User bandwidth
• User ISP